Home Front logoAs a regulated agent myself I am delighted to announce the launch of Propertymark. For over fifty years, ARLA (Association of residential lettings) and NAEA (Association of residential Sales) have represented the professional property sector to key audiences within the industry, media and to policy makers. Consumers however have had little awareness of either organisation. The public needs far better understanding of how to choose a property agent that has the consumer’s interest at heart. The new focus unifies the two organisations, as ARLA Propertymark and NAEA Propertymark1. David Cox, ARLA Propertymark Chief Executive, and Mark Hayward, NAEA Propertymark Chief Executive, said: “Having a home is the most important issue for consumers and our members are there to protect and guide people with their property transactions. At present customers don’t know where to go for advice or can’t be sure if they are dealing with a professional.  We are changing this. We will reach out to customers directly so they recognise Propertymark and understand that by using a Propertymark Protected agent they and their money are safe. Propertymark is a stamp of approval for consumers when they seek professional property expertise in buying, selling, renting, leasing, or valuing a property. It stands for protection for the consumer, and offers the highest standards and qualifications among property professionals. Propertymark Protected agents have opted for regulation in an unregulated sector, and provide reassurance for consumers as well as protection against rogue operators. Our members operate to professional standards far higher than the law demands and we campaign for greater regulation in this growing and increasingly important sector of the property market. By using an ARLA Propertymark protected agent, consumers have the peace of mind their agent will provide a professional service and their money is safeguarded by Propertymark’s Client Money Protection scheme. NAEA Propertymark is the UK’s leading professional body for estate agency personnel; representing members who practice from over 11,500 offices in all aspects of property services. Their aim is to reassure the general public that by appointing a NAEA Propertymark Protected agent to represent them, they will be safeguarded and receive the highest level of integrity and service for all property matters.